Step one is research. I dive deep into each brand, studying everything from their old brochures to their latest Instagram posts. This isn’t just academic exercise; it's about understanding the brand's DNA and figuring out what makes its audience tick. I also keep an eye on the industry, not to mimic but to be informed. You could say it's less about keeping up with the Joneses and more about knowing what the Joneses are up to.

Next, it's time to digitize. Out comes the Adobe Illustrator and the vector magic begins. I set up my canvas and guidelines, keeping everything ship-shape. The devil is in the details, and in design, details like alignment, color, and balance can make or break an illustration. So, yes, I'm the kind who zooms in to make sure every pixel is in its right place.

Then comes composition. Here, I'm the conductor of a visual orchestra, making sure each element plays its part but doesn't overshadow the soloists—the key brand messages. It’s about striking the balance between saying too much and saying too little. The final compositions are clean and focused, delivering the brand’s message without visual chatter.

To sum it up, each project is a journey from raw research to polished illustration. I immerse myself in the brand, walk a mile in the audience’s shoes, and emerge with illustrations that do more than just look good. They communicate, they resonate, and above all, they work in the real world. After a cycle of feedback and fine-tuning, what we get is a set of illustrations that not only fit into the brand's world but also make it a bit more interesting.